Samsung’s vision for AI integration Samsung Electronics Co., Ltd. showcased its groundbreaking ‘AI for All’ vision at CES 2024, emphasizing how artificial intelligence (AI) technology will enhance the user experience across connected devices. The company’s strategy, presented during a press conference, underlines a commitment to making devices more intuitive, secure, and energy-efficient. Samsung’s vision for AI integration
Samsung’s Device eXperience (DX) Division, Vice Chairman, CEO, and Head, Jong-Hee (JH) Han emphasised the role of AI in creating seamless and useful connected experiences. The focus is on integrating AI into various products and services to simplify daily life. Samsung’s vision for AI integration
Samsung presented AI-infused products during the press conference, showcasing advancements in Visual Display products and Digital Appliances. The Neo QLED 8K QN900D, equipped with the NQ8 AI Gen 3 processor, automatically enhances content quality, offering an immersive 8K viewing experience. Accessibility features, including sign language gestures and Audio Subtitle, cater to users with specific needs. The Premiere 8K, a wireless projector with a 150-inch display, brings cinema-like experiences to homes. Samsung also introduced Music Frame, a customizable speaker, and major upgrades to the AI robot, Ballie, now capable of interactive tasks.
Samsung revealed the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+, featuring AI Vision Inside. This technology recognises and suggests recipes based on the fridge’s contents, promoting an eco-friendly lifestyle by minimizing food waste. The Anyplace Induction range and Bespoke AI Laundry Combo™ showcase Samsung’s commitment to integrating AI into daily chores for a more personalised experience.
Samsung announced a partnership with Hyundai Motor Group, enabling Home-to-Car and Car-to-Home services through SmartThings connectivity. Users can control their car functions via voice commands and vice versa, enhancing the synergy between home and automotive environments. The collaboration also includes advancements in driver safety and in-cabin experiences through technologies like HARMAN Ready Care and Ready Vision.
Samsung prioritises security with solutions like Samsung Knox Matrix, providing end-to-end encryption. The company also unveiled plans for a circular economy, incorporating recycled materials and introducing sustainability features like SmartThings AI Energy Mode. In terms of accessibility, Samsung introduced features such as hands-free gestures for digital appliances, auto-generated captions during calls, and AI-enabled text-to-speech for displays.
Samsung’s CES 2024 presentation highlighted a comprehensive vision for integrating AI into daily life, focusing on connectivity, sustainability, and accessibility. The company’s commitment to advancing technology with a human-centric approach signals a transformative era for the future of connected devices.
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Samsung Electronics Co., Ltd. unveiled its vision for enhancing user experience through artificial intelligence (AI) technology at CES 2024. The company collaborated with strategic partners to demonstrate how AI capabilities in their new products and services aim to simplify and streamline daily life.
Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by explaining how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful.
Samsung presented a number of products and services that help achieve these aims. For example, the Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and a two times faster NPU than its predecessor1. Thanks to the NQ8 AI Gen3 processor, the Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro1. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyzes voice and background noise by AI to optimize the TV listening experience1. Samsung also caters to viewers with diverse needs by providing innovative accessibility features, such as sign language gestures and Audio Subtitle1.
Samsung also introduced The Premiere 8K, a wireless projector with a 150-inch display, that offers the world’s first wireless 8K transmission for a projector. The company also revealed Music Frame, a customizable speaker, and major upgrades to the AI robot, Ballie, now capable of interactive tasks2.
Samsung also showcased how AI technology is transforming its digital appliances. The Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ features AI Vision Inside, which recognizes and suggests recipes based on the fridge’s contents, promoting an eco-friendly lifestyle by minimizing food waste2. The Anyplace Induction range and Bespoke AI Laundry Combo™ showcase Samsung’s commitment to integrating AI into daily chores for a more personalized experience.
Samsung also announced a partnership with Hyundai Motor Group, enabling Home-to-Car and Car-to-Home services through SmartThings connectivity. Users can control their car functions via voice commands and vice versa, enhancing the synergy between home and automotive environments2. The collaboration also includes advancements in driver safety and in-cabin experiences through technologies like HARMAN Ready Care and Ready Vision.
Samsung prioritizes security with solutions like Samsung Knox Matrix, providing end-to-end encryption. The company also unveiled plans for a circular economy, incorporating recycled materials and introducing sustainability features like SmartThings AI Energy Mode2. In terms of accessibility, Samsung introduced features such as hands-free gestures for digital appliances, auto-generated captions during calls, and AI-enabled text-to-speech for displays.
Samsung’s CES 2024 presentation highlighted a comprehensive vision for integrating AI into daily life, focusing on connectivity, sustainability, and accessibility. The company’s commitment to advancing technology with a human-centric approach signals a transformative era for the future of connected devices.