The creative industry is one of the most vital and vibrant sectors in the UK, contributing over £100 billion to the economy and employing more than 2 million people.
AI can generate realistic and original images that can compete with or replace human-made photos, posing challenges to the intellectual property rights and livelihoods of photographers.
The CEO of Getty Images, one of the world’s largest stock photo agencies, has sent a letter to the UK Chancellor of the Exchequer, Rishi Sunak, urging him to protect the UK’s creative industry from AI.
Creating a clear and robust legal framework that defines and protects the ownership and rights of human-made and AI-generated content.
The CEO concludes the letter by calling on Sunak to act now and not to let the UK’s creative industry fall behind in the global competition.