Video marketing is one of the most effective ways to capture the attention of your audience, communicate your brand story, and increase your conversions. However, creating high-quality videos can be time-consuming, expensive, and challenging, especially if you don’t have the skills or resources to do it yourself.
That’s why many marketers are turning to AI video generators, which are tools that use artificial intelligence to create videos from text, images, or audio. AI video generators can help you produce engaging and professional-looking videos in minutes, without requiring any editing or filming skills.
But are AI video generators really worth it? What are the benefits and drawbacks of using them for your marketing campaigns? In this blog post, we will explore the pros and cons of using AI video generators for marketing, and give you some tips on how to choose the best one for your needs.
The Pros of Using AI Video Generators for Marketing
Here are some of the advantages of using AI video generators for your marketing:
- Save time and money: AI video generators can help you create videos faster and cheaper than hiring a video production agency or doing it yourself. You don’t need to spend hours on scripting, casting, filming, editing, or adding music and effects. You just need to input your text, images, or audio, and let the AI do the rest. According to one source, 14% of marketers say their company spends between $7,000 to $10,000 to produce a video, while 30% of marketers say it takes two weeks to create a video from start to finish. With AI video generators, you can reduce these costs and time significantly.
- Boost your creativity and productivity: AI video generators can help you generate more video content and ideas with less effort. You can use them to experiment with different video formats, styles, and topics, and see what works best for your audience. You can also use them to repurpose your existing content, such as blog posts, articles, or podcasts, into videos. According to another source, 94% of marketers who use video plan to continue, and 36% of marketers make videos a few times a week, while 14% make videos every day. AI video generators can help you keep up with this demand and scale your video marketing efforts.
- Reach and engage more customers: AI video generators can help you create videos that are tailored to your target audience, platform, and goal. You can use them to optimize your videos for different devices, channels, and formats, such as YouTube, Instagram, TikTok, or LinkedIn. You can also use them to add accessibility features, such as subtitles, captions, or voiceovers, to make your videos more inclusive and user-friendly. According to a third source, 78% of companies leverage accessibility features in video content, and 74% of companies optimize videos for silent auto-play. AI video generators can help you achieve these best practices and improve your video performance.
The Cons of Using AI Video Generators for Marketing
Here are some of the disadvantages of using AI video generators for your marketing:
- Lack of control and customization: AI video generators can help you create videos quickly and easily, but they may not give you the level of control and customization that you want. You may not be able to choose the exact video clips, images, music, or effects that you prefer, or adjust the video length, quality, or resolution to your liking. You may also encounter some limitations in terms of the video topics, languages, or genres that the AI can handle. According to a fourth source, 69% of marketers claim the biggest benefit of creating video content in-house is having more creative control and flexibility, while 68% of marketers point to higher-quality videos that look more professional as the biggest benefit of working with an agency.
- Risk of plagiarism and low originality: AI video generators can help you create videos from text, images, or audio, but they may not be able to ensure the originality and authenticity of your content. You may end up with videos that are similar or identical to other videos that the AI has generated, or that infringe on the intellectual property rights of others. You may also lose the opportunity to showcase your brand personality and voice, and differentiate yourself from your competitors. According to a fifth source, 52% of marketers say that video is a tool to build trust between the brand and its customers, and 53% of marketers agree video marketing helps build brand awareness. AI video generators may not be able to deliver these benefits as well as human-made videos.
- Need for human supervision and intervention: AI video generators can help you create videos automatically and intelligently, but they may not be able to replace human input and feedback. You may still need to review, edit, and approve the videos that the AI produces, and make sure they meet your standards and expectations. You may also need to monitor and measure the results and impact of your videos, and adjust your strategy accordingly. According to a sixth source, 86% of marketers use video as a marketing tool, and 60% of businesses use video as a way to engage users. AI video generators may not be able to help you achieve these goals without human guidance and support.
How to Choose the Best AI Video Generator for Your Marketing
As you can see, AI video generators have their pros and cons, and they may not be suitable for every marketing situation or objective. Therefore, before you decide to use one, you should consider the following factors:
- Your budget and resources: How much are you willing to spend on video marketing, and what kind of equipment, software, and skills do you have? If you have a low budget and limited resources, AI video generators may be a good option for you, as they can help you save time and money, and produce decent videos with minimal effort. However, if you have a high budget and ample resources, you may want to invest in more professional and customized video production, either in-house or through an agency, as they can help you create higher-quality and more original videos that reflect your brand identity and values.
- Your audience and platform: Who are you trying to reach with your videos, and where are you going to distribute them? If you have a broad and diverse audience, and you want to reach them on multiple platforms and devices, AI video generators may be a good option for you, as they can help you create videos that are optimized for different formats, channels, and accessibility features. However, if you have a niche and specific audience, and you want to reach them on a single platform or device, you may want to create more personalized and targeted videos that cater to their needs, preferences, and behaviors, which may require more human input and creativity.
- Your goal and message: What are you trying to achieve with your videos, and what are you trying to communicate to your audience? If you have a simple and straightforward goal and message, such as informing, educating, or entertaining your audience, It may be a good option for you, as they can help you create videos that are clear, concise, and engaging. However, if you have a complex and nuanced goal and message, such as persuading, inspiring, or connecting with your audience, you may want to create more compelling and emotional videos that showcase your brand personality and voice, which may require more human storytelling and emotion.
Conclusion
AI video generators are powerful and convenient tools that can help you create videos for your marketing campaigns. However, they are not perfect, and they have their pros and cons. Therefore, you should weigh the benefits and drawbacks of using them, and consider your budget, resources, audience, platform, goal, and message, before you decide to use one.
If you are looking for a reliable and easy-to-use AI video generator, you may want to check out Kapwing, Invideo, or Biteable, which are some of the most popular and trusted platforms in the market. They offer a variety of features, templates, and options to help you create videos that suit your needs and expectations. However, you should always remember that AI video generators are not a substitute for human creativity and judgment, and you should always review, edit, and approve the videos that they produce, and make sure they align with your brand and goals.